No way to automate the customer journey apart from product messaging. The new positioning as an eCommerce CRM is a turn-off for other businesses. Drip is still as usable for any other tools, but their roadmap has been heavily focused on eCommerce-related features.

HockeyStack paid plans start from $949/mo for up to 10k visitors per month and 10 seats. Poptin is a powerful lead capture popup builder and conversion optimization tool for eCommerce, website owners, agencies, and more. It allows you to create engaging website popups and contact forms that you can integrate with your favorite CRM or email software. It has a collection of beautiful and highly customizable templates that are responsive to all devices. Increase sales and conversion rates when selling your products and services. The various solutions we tested also differ in terms of the features they support and how they implement them.

Oracle Eloqua Marketing Automation

ConvertKit – Best marketing automation tool for content creators. Keap – A powerful marketing and sales automation platform with outstanding support. B2C systems tend to manage vast databases of customer data—often millions of records.

Because of this focus, Zoho doesn’t offer unlimited sequencing or branching. This tool is perfectly suitable for marketers who just want to make an offer after a welcome email or for marketers who want to wish people a happy birthday once a year. Both HubSpot and Pardot offer an array of functionality that should suit your business regardless of how intricate your marketing strategy might be. We found HubSpot better suited for small businesses that are steadily growing their marketing activity, whereas Pardot is ideal for large enterprises with complicated marketing plans already in place.

Best for SMB Automation Needs

Exponea uses tags to track specific online interactions, and imports data from as many third-party systems as you’ve integrated it with. This data is later stored in BigQuery and Hadoop for easy retrieval, can be used any time to trigger any type of customer-centered action. On-site tracking of your contacts’ behavior.ActiveCampaign can literally ‘see’ what a contact is doing on your website. Their entire page view history is attached to their contact record, so that you know what they have and haven’t done on your website, and can orchestrate marketing moves accordingly. Marketo comes with a drag-and-drop interface, and a staggering number of flexible landing page templates.

A form creator gives you the freedom to build and edit your own email marketing forms. The tool provides code you embed on your website pages, and the information the user enters will show up in the marketing automation tool. This code lets you collect email addresses and other lead management data from visitors in exchange for content, promotions, or an email newsletter. Offers collaboration with an onboarding expert to initiate setup for clients new to marketing tools. The platform provides a centralized view of customer data that enhances campaign automation and reporting. With that in mind, the editors at Solutions Review have compiled the following list of top-rated B2C marketing automation solutions for companies to consider.

common marketing automation software feature sets

Some autonomous applications like Hootsuite and Buffer are social media’s best friends. Scheduling premeditated posts for all social platforms makes life so much easier for a social media manager. Automation marketing software https://globalcloudteam.com/ often features social analytics tools that enable you to monitor what your audience posts across social platforms and who shares your content. Metrilo is a growth marketing platform for modern consumer brands.

That’s why their pricing starts at $150 per month for up to 12,000 contacts. I’ve personally transitioned some of my previous SaaS clients from ConvertKit to a more suitable tool for software companies. While ConvertKit is an easy to use, dummy-proof marketing system for creators, it lacks the product messaging abilities and automation sophistication needed for a SaaS business. Cost-effective compared to the rest of the all-in-one tools. Sharpspring also offers month-to-month plans, so you don’t have to commit to yearly plans.

Hubspot

In addition to conducting a comprehensive business evaluation of your needs, it is helpful to explore and compare the features and functionalities of leading products in the category. To help marketing automation services you narrow the list down, we compared the 20 bestmarketing automation software solutions you should consider in 2023. Is your marketing program getting harder to manage as it grows bigger?

• B marketing campaigns with a personalized experience for customers.
• We also like the features related to e-commerce , available from the Plus plan.
• The analytics in Metrilo measure your business performance and give you insights for strategic decisions.
• Iterable’s AI solution, Brand Affinity, helps marketers unearth relevant customer behavior insights and customer sentiment.
• In addition to comparing products to each other, you may need to refine your goals.

It’s primarily designed with ecommerce businesses in mind but it’s a great fit for other types of businesses as well. The workflow builder itself is easy to use and the interface is seamlessly integrated with the editor, so you can go straight to the editor from any step in the workflow without having to leave the page. You can create your own chat environment in minutes, personalized to match your branding, and then implement it on your site in seconds by copying and pasting the code snippet into your site header. Once you’ve connected your online store (e.g. Shopify or WooCommerce), you can set up your automations using a library of pre-built templates. Brevo is an all-in-one CRM suite that helps you build customer relationships across email, SMS, WhatsApp, chat, and more. HubSpot has a feature-restricted free plan which provides basic contact management with up to one million free contacts.

Meet your new marketing automation platform

You can roll out one of Moosend’s ready-to-go automation workflow templates in a few clicks or—for more control—build your own from scratch in the intuitive drag and drop interface. We’ll guide you through the process of integrating your website or app and show you which features and pricing plan best fit your business needs. The Email Marketing plan starts at $19/month but only provides basic segmentation, and email automation is strictly limited to autoresponders.